by Peter Cass
Creating a fresh and modern identity for one of the UK's leading public and private practice recruitment consultancies.
The Chambers Group approached us with a brief to design a bold new identity that would represent their position as established and trusted industry experts, whilst also showcasing their forward-thinking ethos. Approaching a landmark anniversary, they were keen to enter the next decade with a modern and flexible brand that would bring a consistent look and feel to the group and its component companies. The market intelligence that the company possesses transcends the traditional recruiter model and they offer candidates and clients much more than just jobs and bodies. Communicating this professional but innovative proposition was key, so vanilla was definitely off of the menu!
We worked closely with the Chambers management and marketing team to distill the values and tone of the group. The individual brands, such as AJ Chambers and Nelson Chambers, have their own areas of specialism and established reputations in their respective sectors, so needed their own individual identities, whilst being visually and tonally recognisable as part of the Chambers Group.
They took the time to get to know the direction we wanted to take the brand and we couldn’t be more chuffed with the results. It was a real pleasure to work with them on the project.
Frances Wright, Marketing Manager
The end result was a bright and vibrant brand identity that brought the business bang up to date. The shapes signify the different brands coming together as a group and they can be used in different ways to convey meaning, giving the brand a fluidity and flexibility across different media. A polished and professional feel is complimented by a playful element that makes the brand relatable and helps the Chambers personality to shine through. Deliverables included a comprehensive brand guide and toolkit that the marketing team could utilise for ongoing promotions and comms.
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