Habit Action approached us with a brief to create a vibrant new brand for their London-based office fit-out and design business. The company’s tone and positioning had to be clearly defined, creating a new communication style for the brand that could be rolled out across all marketing.
- Identity development
- Logo design
- Brand guidelines
- Pitch document design
- Website design & dev
- Promotional video
Logic meets creativity
Embracing the theme of logic meeting creativity allowed the brand to focus on the strengths of the team. The two sides of the brain were used as a vehicle for the brand style and contrasting typefaces celebrated the juxtaposition of the different thought processes employed within the business. The end result was a brand that looked contemporary and high-impact, but also had personality and reflected what the company was truly all about.
Inspiration for the brand values
Habit Action wanted to stand out and be different from the crowded office fit out market, embracing what made them unique instead of simply trying to shout louder than their competitors.
Challenges
The client had felt pressured to create a very ‘cool’ new brand that would suit the London market. But during our brand workshop with their team, it became clear that this was an image with no real root in the company’s values, so we helped to re-focus them on ‘who’ and ‘what’ the company really was about and what it stood for.
