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Brook A healthy new look for one of the UK’s leading charities

National sexual health charity Brook wanted a fresh new brand identity that embraced their heritage but also saw the organisation moving with the times. As well as making a meaningful connection with their target audience, it needed to galvanise those involved in the day-to-day running of the charity and reaffirm the core message and values.

What we did
  • Branding
  • Website
  • Marketing collateral
  • Google Ads
brook.org.uk ↬
Brook healthy lives for young people tagline image
Brook logos on different coloured backgrounds
Typographical image of Brook's values - Trailblazing, Collaborative, Courageous, Trustworthy

Staying true to the roots

The new brand was inspired by the heritage of the charity and its founder Helen Brook, who had campaigned tirelessly to promote sexual responsibility in the young. We wanted to create a brand that took that passion to heart and communicated with the same energy and confidence. Brand assets like the Brook pattern were inspired by the flamboyant dresses that Helen Brook used to wear and are a subtle nod to the charity’s past.

Image of Helen Brook surrounded by pattern shapes inspired by her fashion
Pattern shapes inspired by Helen Brook's bold fashion sense
Brook website homepage design
Brook website mobile mockups

Delivering the brand

6rs delivered a series of brand workshops, before creating the new brand, developing guidelines and rolling the identity out across all marketing channels, including presentations, posters, stationery, event collateral, annual reports and website. The final outcome is a bold and vibrant refresh that is sensitive to the ethos of the organisation and its founder.

With the new brand came the consideration of how the charity should be speaking to their audience, so all content was revised to be better geared to a younger demographic, with a relatable, non-patronising tone that made good use of humour where appropriate.

Strong collaboration with the Brook team really helped us get under the skin of the brand and make the project a success.

Brook success report cover
Success report brochure
Brook mock poster designs

Online help and advice on sexual health and wellbeing

A powerful search tool and landing pages for each topic make it easy for users to find the content they need quickly and easily. The search tool recognises typos and synonyms, so if someone types in ‘johnny’, the condom page would appear. Features like this were really important to make it more usable for the young audience, and a mobile-first approach was taken on the design as the majority of users access the site via phone. Quick guides and resources made content easy to digest and a donation facility was added to enable people to support the charity.

We’ve also helped more people to find and access Brook’s services through the ongoing management of their Google Adwords campaign.

6rs took a brief and creatively executed it – to real results. In less than a week, 10% of our fundraising target had been met and we’ve had brilliant feedback. I feel so lucky that we have found 6rs and have the relationship with them that we do.” — Laura Hamzic, Director of Digital @ Brook

Pages from the Brook Impact Report document 6rs designed
Inside spread from one of Brook's brochures we designed

Their attitude and approach is always faultless - friendly, can-do, creative and collaborative and the standard of their work is excellent.” — Laura Hamzic, Director of Digital @ Brook

Brook staff at a festival wearing Brook branded purple t-shirts
Bold typography with 'Me time' in caps
Bold image looking down on two iced buns with a cherry on top on a red background
'You are not alone' colourful typography in caps
Brook staff standing in front of a banner with the Brook logo
Typographical message 'You can withdraw consent at any time' in Brook's vibrant colours
Social media images generated by Brook's awesome marketing team :)

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