From beautiful countryside and coastal escapes to independent businesses and hidden gems, there is plenty to shout about when it comes to Rochford District. So we developed a vibrant, multi-channel tourism campaign, combining outdoor advertising, social media and engaging content to showcase the district, celebrate its local businesses and give visitors more reasons to explore.
- Branding
- Print design
- Social media assets
- Influencer marketing
- Content creation
We wanted this campaign to celebrate local businesses. By putting them at the heart of the campaign, we were able to create authentic, engaging content that showcased the people, places and experiences that make the area worth exploring. Who better to tell the story of Rochford District than the people who know it best?! This not only helped to attract new visitors, it also helped to instil a sense of pride in the community and create some momentum behind the campaign.
The brand identity was inspired by the geography of Rochford District, with the lozenge shape echoing the boundary of the district. This became a flexible graphic device, used to frame photography, highlight local stories and bring consistency to everything from outdoor advertising to social media. A simple but versatile approach that gave the campaign a recognisable identity while allowing the people and places of the area to take centre stage.
To extend the reach of the campaign, we collaborated with content creator Little Miss Eden Rose, whose engaging, relatable style made her a natural fit for promoting Rochford District. Rather than simply telling people what the area has to offer, we wanted to show them through the eyes of someone they already know and trust. The brief was to explore and shine a light on hidden gems, independent businesses and local experiences, creating authentic content that felt more like a personal recommendation than traditional advertising. The collaboration helped introduce the district to new audiences, encourage engagement and inspire people to explore for themselves.
The campaign has been really well received and local businesses have reported positively on the impact the campaign has had on trade. This is the first time the council has embarked on this kind of project and we feel that it's been a big success! ” — Gemma Hayns, Tourism Officer, Rochford District Council
