Eggu An eggciting new identity and website for digital learning experts

Formerly On Click, the company owners came to us with a brand new name and a brief to create a vibrant new identity and website around it. They wanted it to be packed full of personality, as well as showcase the expertise and creativity of the Eggu team. With 20 years+ experience in the digital learning space, their mission is to shake up the industry and make a bold statement.

The Eggu team understand the importance of brand; producing tailored, design-led digital solutions for their clients on a daily basis. They also pride themselves on their client relationships and personable service. So they needed a visual identity that brought their values of creativity and impact to the fore, as well as celebrating their individual approach. The idea was to create a flexible and versatile brand that they could pick up and run with.

The tone of voice was developed to embrace a sense of humour and feel peer-to-peer, without compromising the company’s position as an award-winning and expert provider of digital learning solutions. The whole feel of the brand is bright and engaging but there is a serious mission at its heart, and that is to empower and support organisations, such as Brook and CoppaFeel!, who are driving positive change. Just like the brands that they support, Eggu are striving to make change happen and they are anything but ordinary. So the brand identity had to be memorable and striking.

In a fast-paced industry, the Eggu team wanted a content management solution that would enable them to update case studies and other content quickly and easily. Promoting thought leadership via the blog was another objective and making this content engaging and easily-accessible was another element of creating a great user experience.