Effective tools for online lead generation and data capture are highly sought after. If you can engage your audience and offer them genuine value, whilst generating solid interest in your products and services, then you are on to a winner.
Habit Action help clients to save space, enhance productivity and retain staff through workspace analysis. They wanted a website that offered users the tools and resources to gain insight and data on their working environments, whilst encouraging them to make contact to discuss their results. This would position the company as a trusted authority and provide users with added value, which in turn would generate warmer leads and help harvest data for marketing purposes.
A series of bespoke tools were created for the initial launch of the website. These included a ‘Distraction Calculator’, which enables the user to calculate how much distractions in the workplace are costing their company in terms of finance and productivity by answering a series of specifically designed questions. The interface is simple and easy to use, offering the user real-time results. The site also features an interactive, multiple-choice ‘Workspace Performance Questionnaire’, which offers users insight in to levels of communication, workspace efficiency and overall organisation management. In this instance the results are given to the user in exchange for an email address.
The design of the site is clean and modern to match the Habit Action brand. Content management facilities allow the team to add content and resources themselves, helping the site to grow in to a source of insight and information for prospective customers, as well as act as a lead generator for the business.
- Web Design
- Web Development
- Lead generation