We're delighted to have been named creative partner for the Waddle-On-Sea sculpture trail in Southend in 2025, raising vital funds for Havens Hospices and end of life care.
If you missed the big reveal in the summer, Havens Hospices will once again be working with Wild In Art on a huge sculpture trail in Southend, to fundraise for their vital end of life care services. And we’re delighted to have been asked to reprise our role as creative partners for the event. Last year the team became obsessed with elephants as we worked with Havens on the Herd In The City trail, a really fun project that captured the imagination of us all and raised over £580,000. This time around it’s penguins, and we jumped at the chance to be involved as creative partners again, working on the branding, website and marketing materials for the Waddle-On-Sea trail that will take place in 2025.
As with the Herd In The City project, we wanted to create a bright and fun brand identity that would engage the general public and business audiences, as well as being versatile enough to work across a wide range of media. The development of the penguin characters helped to give the brand a playful and approachable feel, representing the animal sculptures and becoming mascots for all marketing materials and communications going forward. A vibrant colour palette and big bold typography add to the impact and memorability of the Waddle-On-Sea, as well as giving the Havens team plenty of options when using the brand.
We’ve had a wonderful response. Comments on socials are overwhelmingly positive, and some calls/emails have already come in from schools and groups wanting to get involved.” — Amy Dearing, Director of Fundraising & Marketing, Havens Hospices
It’s a real privilege for us to be involved in the sculpture trail again and we can’t wait to work with the schools, sponsors and Havens team to make it another huge success. Creating positive change is what we’re all about and supporting fantastic organisations like Havens Hospices is our passion. It looks like we’re going to be obsessed by penguins for the next twelve months!
Head over to the Waddle-On-Sea website for more information on how you can get involved and support the trail.
