We're delighted to be supporting the pro-choice message of MSI Reproductive Choices UK with a comprehensive out-of-home campaign this month, raising awareness of vital healthcare services for those who need it most.
The team has been working closely with MSI Reproductive Choices UK in recent months to develop a campaign to create more visibility around their support and NHS-funded services, as well as the opening of their new state-of-the-art clinic in the West Midlands. Designed and delivered across 6 weeks in Birmingham, the campaign tackles the stigma around abortion and brings an empowering message to the audience via billboards, digital screen sites, bus adverts and a branded digi van.
The launch of the campaign is the culmination of months of planning, with the team working alongside our media agency partners to identify the right sites, achieve maximum exposure and get the message in front of as many members of the target audience as possible. As well as the creative work, our role has been to make the charity’s investment go as far as possible, creating a consistent and eye-catching multi-point campaign that maintains a strong impact.
It’s great to see the campaign come to life and there’s been some excellent feedback so far.
We’ll be talking more about our work with MSI UK, so keep an eye on our case studies!
