We're delighted to announce that our 'Just Booked Feeling' campaign for Advantage Travel Partnership has been nominated for the 'Best use of AI' at this year's Travel Marketing Awards.
The campaign was produced for Advantage’s turn of year marketing, a key date in the travel calendar, where the eyes of the industry are focused on promoting their products and services to their respective audiences. The ‘Just Booked Feeling’ approach was all about harnessing the sense of excitement and anticipation that comes with making that all-important holiday booking and the promise of swapping the dark mornings for warm, sunny days. This often makes us oblivious to our day-to-day surroundings, safe in the knowledge that we’ll soon be relaxing on a sunny beach or exploring new cultures in exotic locations.
AI represented the perfect solution for executing an abstract idea and creating a series of images that depicted holiday-ready people in mundane, day-to-day situations. This visual contrast felt like the perfect opportunity to embrace the power of AI to produce the desired outcome and capture the humour that we wanted to inject into the campaign.
We’re the first consortium to do anything like this. I think we have definitely broken new ground. It has enabled us to have very specific images that link to the campaign. We are pushing the envelope!” — David Forder, Marketing Director, Advantage Travel Partnership
It’s great working with a brand like Advantage, where the team want to push boundaries and utilise technology. This was such a fun project to work on and it’s great to see the hard work from both teams being recognised by the industry. Fingers crossed for the ceremony in July 🤞
You can view the full shortlist for the awards here
