by Owen Williams
We’re delighted to announce that 6rs is now working with the Advantage Travel Partnership, the UK’s largest independent travel agent group.
We will initially be helping them with their forthcoming summer campaign, creating print-based collateral for their members to promote the huge array of holidays and travel destinations that they offer to their customers. It’s an exciting prospect to be working on such an established brand and we’re looking forward to collaborating with the Advantage team to deliver a great campaign.
What we’re looking for is a highly creative campaign that really engages our members and their customers. If we are excited by it, then we know they will be too.
Producing creative for the travel industry is always an interesting challenge, with the need to excite and stimulate the audience with an aspirational proposition, as well as reassure them with clear and available information. Travel is our ultimate indulgence and through companies such as Advantage and their members, people now have more choice than ever. Many of us are now used to booking independently at the click of a button, with no guidance or interaction. But with so much choice and so many online providers there can sometimes be a dip in quality of service and product. People have either forgotten or are simply unaware of the value of booking with a travel agent and the service and expertise that you can benefit from when doing so. Raising awareness of this is another objective for us during this project.
We’ve seen a sophistication in the way the travel industry communicates in recent years, embracing new technology and different media platforms. It’s an industry that has endless possibilities. Plus, it’s a real treat for us to be working with some spectacular photography and content! So watch this space, the ball is already rolling and the creative team are working on designs as we speak. We are all looking forward to sharing our ideas with you.
You can learn more about the Advantage Travel Partnership at www.advantagemembers.com