We were approached by London-based interior design agency Turnor & Deen to create a brand with class and elegance. With a wealth of industry experience and a diverse cultural background, the founding directors were looking to develop an identity that considered their contrasting styles and united vision. Servicing both the commercial and residential markets, the brief was to design a brand that didn’t pigeon-hole the company and exuded quality. A balance had to be struck between being desirable and being approachable. The expertise and experience of the company had to be brought to the fore, whilst clearly communicating the personal and tailored nature of the service.
The 6rs team worked closely with the directors to develop un understanding of the company objectives and values. This knowledge was used to inform the design of the brand logo, which features bespoke typography and a versatile composition to provide flexibility. The team wanted to create something beautiful and elegant that was in line with the ethos of the company. A secondary stamp version of the logo was developed to provide an additional asset that could be used on some communications. The newly developed brand was then applied to business stationery and other communication materials.
Photography was required for the website and we were delighted to work with Sam Pelly to produce highly stylised shots that emphasised the sophisticated and innovative nature of the brand.
- Print Design