Website design and online marketing
ThirdWay Interiors are a contemporary corporate fit-out company who are challenging the norms of the commercial design industry with innovative designs and an inspired philosophy.
ThirdWay were looking for a website that communicated their distinctive approach and catered for their tenant and landlord target markets within the same webspace. The site had to encourage the user to engage with the ThirdWay culture and content through original graphics and bespoke page layouts. The landlord section features a clean, crisp, modern design and the tenant section a more playful and creative style to emphasise the different sides of the brand and the versatility of the business.
The online marketing campaign focused on building the presence of the brand and generating inbound enquiries. An integrated solution was developed to drive traffic, facilitate contact and nurture leads. Landing pages were developed to target key search terms through Pay Per Click advertising, educating the user and bringing them in to the ThirdWay network. Re-marketing banners were also created to harness the ThirdWay brand and augment the PPC campaign.
The website itself was enhanced by adding features such as an instant chat facility and sophisticated Lead Forensics prospecting software to ascertain the identity of companies visiting the site and open the lines of communication to them. 6rs provided data mining services to help the ThirdWay sales team maximise lead potential and manage sales funnels.
Other deliverables have included social media management and strategy development, as well as the filming and editing of bespoke promotional video.
Explore the website here: www.thirdway.co
- Web Design
- Web Development
- Pay Per Click