D19 came to us looking for a fresh modern look for a website that had become dated and no longer reflected the ideals and verve of the business. Being experts in media planning and buying, it would be easy to lump them in to the creative category and we were under strict instructions for the site not to come across as ‘quirky’ or ‘geeky’!
The challenge was to create a design that could get across a sense of playfulness without it feeling like ‘forced fun’. This was a challenge for our designers and our copywriters, with the latter having to develop a tone that was both expert and friendly.
Front-end design had to nail down the existing tone of voice and marry it up with a front-end design that took the brand forward. The brand assets already in place had to be complemented with new styles that would add depth to the look and feel of the site. Long-serving illustrations were replaced by a more photographic approach to humanise the brand and showcase the major asset of the business, its people. A reportage style gave the site a relaxed and informal feel, whilst documenting the structure and professionalism of the D19 team.
We wanted to give the site some individuality and bespoke functionality. This was achieved through the ‘cards on the table’ feature in the about section, which mimicked the D19 meeting process and added interactivity for the user. This was made to work responsively and smoothly using HTML5 and CSS3. This was also the case with the blog section, which was designed to pull in posts from D19’s social media channels, as well as allowing them to write blogs via the content management back-end system.
Take a look at the final site www.december19.co.uk
- Web Design
- Web Development