In 2013 The City of London Corporation formed Business Healthy, a new arm of the council whose aim was to improve the health and well-being of workers within the City. Their existing website was put together in haste for their launch and was already looking dated, was tricky to manage and was generally unfit for purpose.
With a wealth of resources, events, articles, case studies and other information, they had a lot of content they wanted to share with the City business community. Our job was to create a website that bought all these things together in one place, and to make it easy for people to find what they want and more.
Keeping all this content organised and easily accessible was key to this project. With a time poor audience it was important that we made it simple for visitors to explore each area of the site and find something that would interest them. To increase engagement we included a log in membership area that gives members access to exclusive articles, a private forum, and invitations to member only events.
It was also very important that we made it simple for the client to be able to add content to the various areas of the site. We chose WordPress to handle the content management side because of its powerful flexibility, and its easy-to-use interface meant only a small learning curve for the client.
As of July 2015 over 200 businesses have registered on the site since its launch in the spring. Member engagement at events has increased by 80%. 350 resources have been downloaded.
“Sixredsquares have done a great job on our new website, businesshealthy.org. We already had the basic ideas about the content and structure we wanted, but they really brought them to life with their creativity, design flair and technical expertise. The result is a website that is visually engaging, interactive, easy to navigate and packed full of useful content for our members. We’ve already had positive feedback from Business Healthy members and seen numbers grow in the month since the website launched.”
Sarah Thomas, Business Healthy, City of London Corporation
- Web Design
- Web Development
- Graphic Design
- Bespoke CMS